Product Shot Proposal + Research

Research

I like this shot of the product because of the color that was used and also the overall lighting that was used to portray the product.

I like this product shot because of the green theme that goes with the product and the dominating shot that was taken.

This image works really well due to the overall theme of the photo. The black and classy theme works well with the Bailey's bottle.

Who is the client, or company you are representing?

For this project, I will be representing Kopparbergs's Brewery and cider company which is a Swedish company situated in Bergslagen.

What is the product?

The product that I will be photographing is Kopparberg with Strawberry and Lime and it is an alcoholic cider.

Who is the target audience?

The target audience is for individuals that are ages 18 and above.

Where would you expect to see this advertisement?

I would expect to see this advertisement on billboards and as TV ads and maybe even cinema ads.

What kind of lighting are you going to use to make this look professional?

For the overall theme, I want a Black background to fit with the brownish/black bottle and I would shine a Key light from the right hand side of the bottle to give it a brighter look and on the left hand side I would want a slightly darker light to remove any shadows that may appear. But seeing as I won't have access to a photography studio, I plan to utilize phone flashlights to set up the lighting.

What Props do you need?

Ideally I would need a DSLR camera with a black background and suitable studio lighting. I would also need a wine glass for the drink to make it look fancy. But for the current situation, I will be using a Huawei P10 Pro as the camera and different phone flashlights as the lighting. I will use brownish/black wood for the background.